Your brand is more than your logo. It’s the feeling people get when they wear your logo, the culture you’ve created for your program, and the pride that extends through the whole town.

Your mascot is the most powerful brand in your community. Are you maximizing it?

In this webinar, Sports Director and Media Specialist Bobby Swofford discusses the small yet impactful changes that athletic departments can make to drive recognition, engage their community, and take their brand from the middle of the pack to top dog!